Reiss aims to bring people together with her work. She is determined to create spaces where people feel safe and can imagine a world that is beautiful and gentle. The artist has said:
“I want people to feel good when they’re looking at my work, to simply have a nice emotional response. Mural painting has a real function in a community. It beautifies neighborhoods, shares stories, encourages people to interact and gather, helps people slow down their busy lives. Murals reach a large demographic because they’re accessible and free to everybody. The public has a right to beautiful things.”